North Kentucky News

Kenton County's institution invested $1,604,125 on their football teams in 2023, a 29.3% increase in funding from the previous year, according to the U.S. Department of Education.

This represents 24.8% of all money invested on sport teams at Thomas More University during 2023.

The average sports expenses at Kenton County have grown 157.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$1,604,125	24.8%
2022	$1,240,789	23%
2021	$1,117,796	22.9%
2020	$682,067	21.4%
2019	$378,663	16.4%